The next iteration of Call of Duty is set to debut on Game Pass on its release date, according to inside sources. Microsoft has a track record of making all their first-party games available on Game Pass, and there were uncertainties surrounding whether this trend would continue with the first Call of Duty title since Microsoft’s acquisition of Activision. Rumors have surfaced that an official announcement will be made during the Xbox showcase next month. However, a Microsoft representative declined to comment on the matter when approached by the Wall Street Journal.
Call of Duty has consistently ranked among the top-selling video game franchises each year, with titles like Modern Warfare 3 dominating sales charts despite mixed critical reviews. The prospect of offering such a lucrative title on Game Pass has raised concerns about potential revenue losses from direct sales. Historically, releasing first-party games on Game Pass has deterred consumers from purchasing games outright, prompting speculation about Microsoft’s willingness to take such a risk with a flagship title like Call of Duty.
From a strategic standpoint, Microsoft’s emphasis on expanding Game Pass subscriptions has been evident in their recent acquisition of Activision Blizzard for $69 billion. This move signals a concerted effort to rejuvenate Game Pass subscription numbers, which have plateaued in recent years. The success of this acquisition hinges on integrating blockbuster titles like Call of Duty into Game Pass, echoing the approach taken with the inclusion of Diablo 4 earlier this year.
The stagnant growth of Game Pass subscriptions has also been linked to the closure of renowned game development studios, such as Arkane Austin and Tango Gameworks, both acquired through Microsoft’s purchase of Bethesda. The closure of these studios underscores the importance of driving Game Pass subscriptions with highly anticipated titles like Call of Duty to sustain a healthy gaming ecosystem.
Microsoft’s upcoming Xbox Showcase, scheduled for June 9th, will serve as a platform to unveil their latest initiatives, including the integration of Call of Duty into Game Pass. This announcement aligns with the broader industry trend of major game announcements coinciding with the traditional E3 event week. As the gaming landscape continues to evolve, Microsoft’s strategic maneuvers with Game Pass and high-profile acquisitions are poised to shape the future of gaming distribution and consumption.
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