Snapchat has made a move to broaden the accessibility of its augmented reality (A.R.) features by introducing a new extension for Skype. This feature will allow users to use Snap Lenses within their Skype chats, adding a new level of personalization and fun to conversations.
While there was already a way to use Snap Lenses via a Chrome extension, not all Skype users utilize Chrome. This new extension specifically for Skype opens up the use of Snap Lenses to a wider audience of over 80 million active Skype users. By providing a variety of Lenses to choose from, chatting with friends and family becomes even more engaging.
Snapchat had previously shut down its Snap Camera app as a cost-cutting measure. This move removed the ability to use Snap Lenses in video calls, but now Snap is reintroducing its Lenses through third-party tools like Skype. By doing so, Snapchat aims to increase exposure and attract more users back to the app.
Business Strategy
The decision to extend Lenses to Skype aligns with Snapchat’s goal of maximizing revenue opportunities and increasing user engagement. By offering more Lenses in different platforms, Snapchat can reach a broader audience and stay relevant in the evolving A.R. trends.
Snapchat plans to add more Lenses to its Skype library in the coming months to keep up with the latest A.R. trends. This continuous expansion demonstrates Snapchat’s commitment to enhancing user experience and staying competitive in the social media landscape.
Snapchat’s collaboration with Skype to introduce Snap Lenses in chats reflects a strategic move to reach more users and increase engagement. By providing a fun and interactive feature, Snapchat aims to add value to the user experience and remain at the forefront of A.R. technology. As Snapchat continues to innovate and expand its offerings, users can expect more exciting updates and enhancements in the future.
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