Picsart and Getty Images Collaborate on New AI Image Generator

In a move that aims to revolutionize the way images are generated and used online, Picsart has announced a collaboration with Getty Images to launch a new AI image generator. This tool is designed to be “responsible and commercially safe” and is exclusively trained on the vast collection of licensed content available on Getty Images.

The collaboration between Picsart and Getty Images is set to provide paid subscribers of Picsart with the ability to generate images with full commercial rights. This addresses concerns surrounding copyright laws in AI-generated content and offers a solution for creators looking to use stock images in their work.

This collaborative project bears similarities to Adobe’s Firefly AI model, which was initially launched as a prompt-based image generation tool in Photoshop. The Firefly model is trained on Adobe’s own Stock library, as well as openly licensed or out-of-copyright content. However, there have been doubts raised about the training data used for the Firefly model, leading to a lack of trust among some users.

Getty Images has a history of working on commercially-focused AI products, with previous partnerships with Bria AI and Runway. The company has also collaborated with Nvidia to launch its own “Generative AI by Getty Images” tool, trained on its extensive library of licensed images. This expertise in AI technology positions Getty Images as a key player in the development of AI-driven solutions for creative industries.

While Getty Images and Adobe have already established themselves in the AI image generation space, Picsart faces the challenge of convincing creatives to switch to their new offering. Adobe’s Firefly model has been integrated into popular apps like Photoshop, Illustrator, Lightroom, and Express, making it tough competition for Picsart’s upcoming generator tool.

The collaboration between Picsart and Getty Images represents a significant step forward in the development of AI image generation tools. By leveraging Getty Images’ vast collection of licensed content, Picsart aims to provide its users with a commercially safe and legally compliant solution for generating images. However, the success of this endeavor will ultimately depend on how well Picsart can differentiate itself from established players like Adobe in the competitive AI landscape.