Social Media

X recently announced updates to its ad analytics features, aiming to provide advertisers with improved dashboards for tracking their paid content performance. While these updates are a welcome addition, X still faces significant challenges in attracting advertisers due to concerns over brand risk and controversial content on the platform. The updated ad analytics dashboard from
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Apple’s recent decision to implement a 30% fee on in-app ads purchased through iOS devices has sparked controversy among Facebook and Instagram advertisers. This change will require advertisers to pay an additional fee directly to Apple, unless they choose to make their purchases through desktop browsers on facebook.com or instagram.com. The move, which was originally
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TikTok continues to face challenges in the U.S. due to data security concerns. Despite this, the social media platform is moving forward with updates to its U.S. user security measures. One of the steps taken is forming new partnerships with cybersecurity firms HaystackID and OnDefend. These contractors will act as “Independent Security Inspectors” for TikTok
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Reddit has recently provided valuable insights into the holiday shopping behavior of its users, shedding light on the significant role the platform plays in influencing purchasing decisions. By analyzing the data gathered from Redditors, Reddit has uncovered key trends and tips that can help brands maximize their marketing potential during the holiday season. According to
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