YouTube recently announced a shift towards implementing longer ad breaks in order to enhance the Connected TV (CTV) experience for viewers. This decision was based on research indicating that 79% of YouTube users prefer video ads to be grouped together, as opposed to being scattered throughout a video. The initial experiment showed a 29% increase
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The latest update from Meta for Meta Business Suite (formerly known as Creator Studio or Business Manager) brings a significant improvement for users who need to manage multiple profiles simultaneously. With this update, users can now connect up to 10 profiles to their Meta Business Suite account, allowing for seamless switching between accounts when managing
Reddit has recently rolled out an update to its agency partner program, introducing a new Official Partner Badging Program. This initiative aims to recognize and showcase approved partners who have completed Reddit’s training courses and obtained certifications in Reddit Ads Formula. The badges are designed to highlight the expertise of these partners and provide them
WhatsApp is reportedly in the process of developing a new feature involving artificial intelligence (AI). This feature will allow users to engage in hands-free verbal conversations with Meta AI, the AI chatbot integrated into the app. Previously, it was rumored that WhatsApp would enable users to send voice notes to Meta AI for one-way communication.
The release of Threads’ new analytics dashboard for desktop users is a game-changer for those looking to boost their presence on the platform. With the ability to access insights into views, interactions, follower growth, and audience demographics, users now have a wealth of data to inform their content and growth planning strategies. The Shift from
In a bid to increase user engagement, TikTok has recently introduced new direct messaging features. With the rising popularity of DMs on platforms like Instagram, TikTok is now following suit with its own updates to the messaging system. One of the key updates includes the addition of stickers in TikTok’s DMs. Users can now access
Google and Meta have reportedly collaborated on a deal to create and display ads targeted at minor users. The tech giant from Mountain View was said to be working on a marketing project aimed at developing ads for its YouTube platform that would also run on Meta’s Instagram platform, specifically targeting teenagers. Violation of Ad
LinkedIn has recently introduced a new feature that allows brands to sponsor newsletters created by other users within the app. This expansion builds upon the success of sponsored newsletters for company pages, providing brands with the opportunity to promote their content to a wider audience through paid boost. By sponsoring user-generated newsletters, brands can take
In a bold move, Elon Musk’s social media platform X has taken legal action against a global advertising alliance along with major companies such as Mars and CVS Health. The lawsuit, filed in federal court in Texas, alleges that these entities conspired to boycott X, leading to a significant loss in revenue for the platform.
In a surprising turn of events, Meta has recently made significant changes to its ad targeting exclusions. This move, aimed at improving campaign performance, has raised eyebrows among advertisers. Meta’s decision to remove detailed targeting exclusions for new campaigns has left many wondering about the implications for their advertising strategies. Meta found that detailed targeting