Instagram is in the process of rolling out a new update for Threads that promises to revolutionize the way users share still image posts from Instagram. This update will introduce a dedicated format within Threads, allowing users to share single image and carousel posts from Instagram as full-size images in their Threads updates. This new
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X has recently made a significant update to the platform by making all Likes private. This change is aimed at better protecting the privacy of users and allowing them to engage with content freely without fear of judgment or retaliation. With this update, users can still see the posts they have liked, but others will
As TikTok’s future remains uncertain, it is crucial for brands to leverage creative elements to maximize their reach and resonance on the platform. In a recent partnership with Ipsos, TikTok has released a comprehensive guide on how brands can effectively utilize creativity in their marketing strategies. The “Return on Creative” report dives deep into the
Snapchat has made a move to broaden the accessibility of its augmented reality (A.R.) features by introducing a new extension for Skype. This feature will allow users to use Snap Lenses within their Skype chats, adding a new level of personalization and fun to conversations. While there was already a way to use Snap Lenses
With WhatsApp Status boasting 450 million daily active users and seeing growth in Western markets, the potential addition of cross-posting Instagram Stories to WhatsApp could significantly expand content reach. The ability to reach a wider audience with the same content could prove to be appealing for brands and individuals alike. While there may be some
In the ever-changing landscape of social media, the use of hashtags has been a topic of debate among content creators and platform developers. With platforms like Instagram claiming that hashtags do not significantly increase post reach, the role of hashtags in guiding conversations and content discovery has come into question. While platforms like LinkedIn have
In today’s digital landscape, staying connected with your audience is more important than ever. With the rise of messaging platforms, brands and creators are constantly seeking new ways to engage with their followers. One such innovation is WhatsApp Channels, a one-way broadcast messaging option that has seen significant growth since its launch a year ago.
Reddit recently announced a new Ads API partnership with customer experience management platform Sprinklr. This move is part of Reddit’s strategy to expand its business relationships and maximize revenue opportunities. By partnering with Sprinklr, Reddit can provide new ways to create more effective Reddit campaigns through Sprinklr’s platform, utilizing the Data API as well. This
In light of the U.K. General Election, TikTok has introduced a dedicated in-app General Election center to provide users with reliable and authoritative information leading up to the polls. This move aims to combat misinformation and manipulation efforts by offering official information through its specialized resource. Partnering with Logically Facts, TikTok will not only provide
Instagram has recently confirmed testing unskippable ads on its platform, causing a stir among users who have encountered them. This move by the platform owned by Meta has sparked a debate about the impact of these ads on the user experience and the platform’s overall appeal. The introduction of unskippable ads on Instagram, labeled as