Reddit recently announced a new Ads API partnership with customer experience management platform Sprinklr. This move is part of Reddit’s strategy to expand its business relationships and maximize revenue opportunities. By partnering with Sprinklr, Reddit can provide new ways to create more effective Reddit campaigns through Sprinklr’s platform, utilizing the Data API as well. This
Social Media
In light of the U.K. General Election, TikTok has introduced a dedicated in-app General Election center to provide users with reliable and authoritative information leading up to the polls. This move aims to combat misinformation and manipulation efforts by offering official information through its specialized resource. Partnering with Logically Facts, TikTok will not only provide
Instagram has recently confirmed testing unskippable ads on its platform, causing a stir among users who have encountered them. This move by the platform owned by Meta has sparked a debate about the impact of these ads on the user experience and the platform’s overall appeal. The introduction of unskippable ads on Instagram, labeled as
Meta has introduced a new subscription service called “Meta Verified,” which allows users to purchase a blue checkmark for $14.99 per month. This subscription also includes enhanced account support and other features. While Meta has not disclosed specific numbers regarding the success of Meta Verified, it can be assumed that there is a growing interest
Instagram has been facing some backlash and confusion due to the mixed messaging coming from its communication team. From advising against posting Reels longer than 90 seconds to recommending against using answer-specific CTAs, the social media platform seems to be sending conflicting signals to its users. This has sparked various discussions within the Instagram community,
Facebook’s recent announcement about focusing on young adults in the next 20 years seems a bit misplaced, given that the platform has been losing its appeal among teens in favor of Instagram, TikTok, and Snapchat. While Facebook claims to have seen growth in young adult app usage, research shows a significant drop in teen users
When considering the future of TikTok in the United States, the question arises – can TikTok retain its essence without its famed algorithm that constantly tailors content to match user preferences? The recent decision by the U.S. Senate to either force TikTok into U.S. ownership or face a national ban has put the app in
Recent reports by Meta have shed light on the presence of “likely AI-generated” content being used deceptively on its Facebook and Instagram platforms. The deceptive content includes comments praising Israel’s handling of the war in Gaza, strategically placed below posts from prominent global news organizations and US lawmakers. This revelation raises concerns about the prevalence
Twitter has come a long way in terms of adding new features to its app, particularly with the bottom bar shortcuts. While the platform was initially hesitant to clutter the interface with too many options, it seems that the current management, represented by X, is more open to experimentation. One of the latest additions to
With the Olympics fast approaching, TikTok has released a comprehensive guide to help marketers strategize their tie-in campaigns. The 19-page “Summer of Sports” guide offers valuable insights into leveraging the excitement of the event to connect with audiences on the platform. TikTok faces constraints in directly referencing the Olympics or FIFA World Cup due to