Social Media

X, formerly known as Twitter, has faced repeated scrutiny over its ad placement tools and brand safety measures. Despite claims that its systems are designed to prevent advertisements from appearing alongside harmful or objectionable content on the platform, recent reports have shown otherwise. Advertisers, such as Hyundai, have found their promotions displayed next to pro-Nazi
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X, formerly known as Twitter, is making significant changes to its user interface, moving towards a more minimalistic and simplified design. One of the most notable changes is the eventual removal of reply, like, and re-share buttons from posts in the main feed. These buttons will be replaced with new action controls, creating a more
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Despite the buzz surrounding Airchat, it is unlikely to ever see widespread adoption as a social media platform. This app combines voice and text in a Twitter-like format, allowing users to speak their posts which are then translated into text. While the interface is sleek and incorporates elements from other successful platforms like Clubhouse and
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The increasing Hispanic population in the United States suggests that brands need to consider the language they use in their advertisements to maximize their reach. A recent research report from TikTok, in collaboration with NRG, delves into the impact of bilingual ads on TikTok users and provides insights on how brands can leverage this trend
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