X, formerly known as Twitter, has faced repeated scrutiny over its ad placement tools and brand safety measures. Despite claims that its systems are designed to prevent advertisements from appearing alongside harmful or objectionable content on the platform, recent reports have shown otherwise. Advertisers, such as Hyundai, have found their promotions displayed next to pro-Nazi
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X, formerly known as Twitter, is making significant changes to its user interface, moving towards a more minimalistic and simplified design. One of the most notable changes is the eventual removal of reply, like, and re-share buttons from posts in the main feed. These buttons will be replaced with new action controls, creating a more
Despite the buzz surrounding Airchat, it is unlikely to ever see widespread adoption as a social media platform. This app combines voice and text in a Twitter-like format, allowing users to speak their posts which are then translated into text. While the interface is sleek and incorporates elements from other successful platforms like Clubhouse and
After initially standing up against Brazilian authorities’ demands to censor certain Twitter users, Elon Musk and X Corp. have now decided to comply with the requests. This decision came after facing hefty fines and the looming threat of a potential ban of the app in the region. Despite X’s previous claims that they were not
xAI, the AI division of X Corp, is paving the way for the next evolution of its Grok AI model with the introduction of Grok 1.5. This latest version of Grok is set to revolutionize the way users interact with AI by incorporating multimodal inputs into its queries. This means that users will soon have
Meta recently announced a new test of direct messaging (DM) functionality on Threads, their messaging app. Users will now have the option to send messages to other users through a new “Message” button on Threads profiles. However, these messages will actually be sent to the recipient’s Instagram inbox, rather than having a dedicated inbox within
X’s recent decision to remove the option for users to hide their blue ticks has raised questions about the company’s Premium strategy. This move comes after X announced that all users with 2,500 verified followers would receive a free blue tick, which resulted in a significant number of prominent former Twitter users getting their checkmarks
The TikTok ban seems to be caught up in a bureaucratic process at the moment. There is a bill that was presented to the House Energy and Commerce Committee last month, which aims to force TikTok into U.S. ownership or face a ban due to national security concerns. The bill has been passed by the
The increasing Hispanic population in the United States suggests that brands need to consider the language they use in their advertisements to maximize their reach. A recent research report from TikTok, in collaboration with NRG, delves into the impact of bilingual ads on TikTok users and provides insights on how brands can leverage this trend
Threads is on the verge of a major breakthrough with the impending launch of its highly anticipated API. This move will open up a whole new realm of possibilities for brand engagement on the platform. By allowing third-party platforms to facilitate Threads posting and post scheduling, the API is set to revolutionize the way brands