X recently announced updates to its ad analytics features, aiming to provide advertisers with improved dashboards for tracking their paid content performance. While these updates are a welcome addition, X still faces significant challenges in attracting advertisers due to concerns over brand risk and controversial content on the platform. The updated ad analytics dashboard from
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Recent claims by Elon Musk regarding X usage reaching an all-time high have sparked a debate about the platform’s actual performance. Musk shared that X saw 76 billion total user seconds in the U.S., which is a significant increase compared to the previous record. However, upon closer examination, the numbers seem to raise more questions
Apple’s recent decision to implement a 30% fee on in-app ads purchased through iOS devices has sparked controversy among Facebook and Instagram advertisers. This change will require advertisers to pay an additional fee directly to Apple, unless they choose to make their purchases through desktop browsers on facebook.com or instagram.com. The move, which was originally
TikTok continues to face challenges in the U.S. due to data security concerns. Despite this, the social media platform is moving forward with updates to its U.S. user security measures. One of the steps taken is forming new partnerships with cybersecurity firms HaystackID and OnDefend. These contractors will act as “Independent Security Inspectors” for TikTok
Threads, a social networking app, is currently testing a new feature that allows users to make their posts disappear after 24 hours. This ephemeral posting option, as shared by app researcher Alessandro Paluzzi, could potentially change the way people interact on the platform. With all posts and replies automatically deleted after a day, users may
YouTube, the popular video-streaming platform, has recently announced a new feature called ‘Hype’ in an effort to provide more community support to small content creators. This program is currently being tested in select regions such as Brazil, Turkey, and Taiwan. Content creators who meet certain criteria will be eligible to participate in this new initiative.
Reddit has recently provided valuable insights into the holiday shopping behavior of its users, shedding light on the significant role the platform plays in influencing purchasing decisions. By analyzing the data gathered from Redditors, Reddit has uncovered key trends and tips that can help brands maximize their marketing potential during the holiday season. According to
WhatsApp users will now be able to enjoy more dynamic and fluid stickers, thanks to the introduction of the Lottie framework support. This new feature was first spotted in a beta version of the WhatsApp for Android app in February, and now it is being rolled out widely with the latest stable update for both
Facebook is always looking for new ways to help businesses optimize their performance on the platform. One of the latest features being tested is an automated process that will create variations of Reels posted by a business page and sample them with different audience segments. This new feature, known as “Auto A/B” testing, is designed
YouTube has recently taken steps to crack down on users who utilize virtual private networks (VPNs) to access cheaper premium subscription prices. Reports from users on social media indicate that the video-streaming platform has shifted its focus from tackling third-party ad blockers to dealing with VPN users seeking discounted subscription rates. Email Notifications About Cancellations