Microsoft’s recent announcement about LinkedIn’s “record levels of engagement” is not surprising but raises several questions. The tech giant has been consistently reporting record engagement on LinkedIn since 2018 without offering any further insights or qualifications to support these claims. This pattern of reporting raises doubts about the credibility of these statements. A closer look
Social Media
As the clock ticks for TikTok in its existential fight against a potential US ban, the passage of legislation mandating the social media platform’s Chinese owners to divest has propelled the app into a whirlwind of uncertainty. The 270-day countdown which began with President Joe Biden’s signature on Wednesday signifies a pivotal moment in the
WhatsApp has recently introduced support for the face unlock feature on the Google Pixel 8 series of smartphones. This new update aims to enhance security and privacy for users of the popular instant messaging app. With the latest update, Pixel 8 users can now unlock WhatsApp using facial recognition technology. This provides a convenient and
Google has recently announced a delay in the deprecation of third party cookies, citing the need to address concerns raised by the U.K.’s Competition and Markets Authority (CMA). This decision has sparked a new wave of discussions within the digital marketing industry, as stakeholders grapple with the implications of this delay. Concerns Raised by the
The latest insight from Apptopia reveals a fascinating trend in the social media market, with Meta’s Thread app showing a steady rise in daily active users, surpassing X in the U.S. This data, while not 100% accurate, indicates a significant shift in user behavior that could have implications for the future of these platforms. According
WhatsApp has been rumored to be developing a nearby file-sharing feature for Android users that utilizes Bluetooth technology for some time now. Despite initial reports emerging in January 2024, the feature has yet to be made available on the beta version of the app. However, a recent report suggests that the instant messaging platform is
Meta has recently launched a new series of workshops across the United States, aimed at providing parents with the necessary tools to manage their child’s screen time effectively. The “Screen Smart” series will consist of in-person events in five major U.S. cities, where Meta experts will conduct workshops, presentations, and interactive sessions to educate parents
Meta has recently announced its plans for the upcoming IAB Newfronts event, promising an immersive experience for attendees. The event will showcase Meta’s latest ad updates, with a special focus on the advancements in its AI tools and the expanded opportunities within the Reels platform. The event will feature a lineup of internal experts from
X (formerly Twitter) has recently introduced a revamped process for launching ads, aiming to streamline the campaign set-up process and make it more accessible for advertisers. This new approach utilizes X’s AI targeting tools instead of manual audience targeting, making it easier and faster for advertisers to create and launch effective campaigns. The simplified set-up
X, formerly known as Twitter, has faced repeated scrutiny over its ad placement tools and brand safety measures. Despite claims that its systems are designed to prevent advertisements from appearing alongside harmful or objectionable content on the platform, recent reports have shown otherwise. Advertisers, such as Hyundai, have found their promotions displayed next to pro-Nazi