Instagram has been facing some backlash and confusion due to the mixed messaging coming from its communication team. From advising against posting Reels longer than 90 seconds to recommending against using answer-specific CTAs, the social media platform seems to be sending conflicting signals to its users. This has sparked various discussions within the Instagram community, leaving many unsure about the best practices to follow.
Impact on Content Reach Potential
One of the main points of contention is Instagram’s advice on the length of video clips for Reels. While the platform suggests keeping Reels under 90 seconds to be eligible for recommendations in Explore or the Reels tab, it also recently published a video explaining how to create Reels longer than 90 seconds. This inconsistency may confuse creators on whether they should prioritize reach potential or content length when creating videos for the platform.
Engagement-Baiting and Algorithm Manipulation
Another area of concern is Instagram’s stance on engagement-baiting and algorithm manipulation. The platform advises against explicitly asking for engagement through shares, comments, tags, or other actions that may seem like attempts to trick the algorithm. While this is not new advice from Instagram, it has raised questions about the use of marketing automation tools like ManyChat that rely on prompting engagement based on automated triggers. Creators are left wondering how this advice may impact their current social media strategies and whether they need to adjust their approach to avoid reduced reach.
In light of Instagram’s confusing messaging, creators are advised to experiment with different approaches to engagement and content creation. Instead of using specific words, numbers, or emojis to prompt engagement, creators can try using open-ended questions and calls to action that inspire real discussion. While it may require a shift in how creators work with automation tools, it is essential to adapt to Instagram’s guidelines to maintain optimal performance on the platform.
Ultimately, Instagram’s communication team needs to provide clearer and more consistent advice to help creators navigate the platform effectively. As social media platforms continue to evolve and update their algorithms, it is crucial for users to receive accurate and up-to-date information on best practices. By listening to user feedback and refining their guidance, Instagram can better support its community of creators and ensure a positive user experience on the platform.
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