Microsoft has been making waves in the gaming industry for years, and now the tech giant is setting its sights on the mobile gaming market. With plans to launch an Xbox mobile gaming store in July, Microsoft is ready to take on Apple’s strict App Store rules and revolutionize the way gamers access and enjoy their favorite titles.
During the Bloomberg Technology Summit, Xbox president Sarah Bond revealed the launch date of the Xbox mobile gaming store and shed light on Microsoft’s strategy to differentiate itself from other app stores. Bond emphasized the focus on first-party mobile games from Microsoft’s various studios, including popular titles like Call of Duty: Mobile and Candy Crush Saga.
One of the key aspects of Microsoft’s plan is to start with a web-based platform for the Xbox mobile gaming store. This decision was made to ensure accessibility across all devices and countries, independent of the policies of closed ecosystem stores. By initially launching on the web, Microsoft aims to create a seamless gaming experience that transcends traditional boundaries.
While the store will initially feature first-party games, Bond mentioned that Microsoft plans to extend the offerings to partners in the future. This expansion will open up opportunities for third-party developers to release their games on the Xbox mobile gaming store, creating a diverse and engaging ecosystem for gamers.
Bond highlighted Microsoft’s goal to create a gaming platform and store experience that truly goes across devices. Unlike other app stores that lock users into a single ecosystem, the Xbox mobile gaming store will enable gamers to carry their identity, library, and rewards with them wherever they go. This personalized approach aims to redefine the gaming experience for users.
Microsoft’s decision to launch the Xbox mobile gaming store ahead of potential regulatory changes in the mobile app market demonstrates the company’s proactive stance. Despite the challenges of operating a web-only store, Microsoft is positioning itself as a viable alternative to existing mobile game platforms. Bond’s mention of extending beyond the web hints at Microsoft’s ambition to compete with Google and Apple’s app stores.
With plans for a “next-generation store” already in the works, Microsoft is gearing up to make a significant impact on the mobile gaming industry. The company’s recent acquisition of Activision Blizzard further solidifies its commitment to gaming and sets the stage for future innovations in the Xbox ecosystem. As Microsoft continues to push boundaries and redefine the gaming landscape, the upcoming launch of the Xbox mobile gaming store is just the beginning of a new era in gaming technology.
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