In a groundbreaking move, country singer Randy Travis has released a new song titled “Where That Came From” after being left unable to speak or sing properly since a 2013 stroke. However, the vocals for this song were not sung by Travis himself, but instead were created with the help of AI software and a surrogate singer.
The production team behind the song took 42 vocal-isolated recordings of Travis and used them to train an unnamed AI model. Under the supervision of Travis and his longtime producer Kyle Lehning, fellow country singer James DuPre laid down the vocals that were later transformed into Travis’ voice by the AI. The result is a gentle tune that captures Travis’ signature relaxed style, staying true to his baritone foundation.
While some may argue that the use of AI in music production signals the death of human-made music, others see it as a tool that can enhance creativity when used in the right hands. The song “Where That Came From” showcases the potential of AI voice cloning in creating music that feels legitimate and true to the artist’s style. It opens up a new path for record labels like Warner Music, who can now explore the digital resurrection of music from famous, deceased artists.
With the passing of the ELVIS Act in Tennessee, which allows legal action against the unauthorized use of AI software to recreate an artist’s voice, the music industry faces new challenges and opportunities. Labels like Warner must navigate the delicate balance between using AI for creative purposes and protecting the rights of artists and their original work.
As AI technology continues to advance, the possibilities for its use in music production are endless. While AI voice cloning may raise concerns about the authenticity of music created with its assistance, it also opens up new avenues for creativity and innovation. The story of Randy Travis’ new song serves as a case study for how AI can be utilized to produce music that resonates with audiences while staying true to the artist’s legacy.
The impact of AI on music production is a complex and multifaceted issue that raises questions about the future of creativity and artistic expression. While the use of AI in creating music may challenge traditional notions of human-made artistry, it also offers new opportunities for experimentation and collaboration. As technology continues to evolve, the music industry must adapt and find ways to harness the power of AI while upholding the integrity of artists’ work.
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