In a recent exclusive interview with CNBC, George Zhao, CEO of Chinese smartphone company Honor, emphasized the essential role that artificial intelligence (AI) plays in transforming technology. However, Zhao made it clear that the true value of AI lies in protecting user data. This stance comes in the wake of Apple’s announcement regarding personalized AI tools to be rolled out in the U.S. this fall.
Honor has already integrated a variety of AI functions into their smartphones, including features that allow users to open text messages by simply looking at them, or eliminating copy-paste steps by directly linking apps. Zhao highlighted the importance of keeping AI operations limited to the smartphone, in a practice known as on-device AI, as opposed to relying on cloud computing for AI tools.
Zhao’s key message revolves around the idea that without proper data security and user privacy protection, AI loses its value. He stressed the importance of Honor’s principle of ensuring that user data remains on the device and does not leave it. This approach aims to safeguard sensitive information and uphold user trust in the technology.
Zhao pointed out that AI development has taken two distinct directions. While network or cloud AI has become more powerful, on-device AI offers a more intimate and understanding experience for consumers. Zhao believes that empowering individuals through on-device AI will be crucial in navigating the future AI landscape.
One of the challenges highlighted by Zhao is the balance between AI capabilities, energy usage, and data privacy. Manufacturers face the task of developing AI features that are both efficient and secure, while also empowering users. The potential trade-off between personalized features and data security poses a significant challenge in the evolution of smartphones.
Looking ahead, Zhao envisions a future where individuals are empowered by their mobile devices rather than overwhelmed by them. This vision is reflected in Honor’s innovative products, such as the award-winning Magic V2 folding phone and the upcoming Magic V3 with advanced AI functions. By prioritizing user data protection and on-device AI, Honor aims to create a smarter and more user-centric technology ecosystem.
The conversation around AI and user data protection is crucial in the digital age. Honor’s commitment to safeguarding user privacy while harnessing the power of AI sets a positive example for the industry. As technology continues to advance, it is essential for companies to prioritize data security and user trust in order to fully realize the potential of artificial intelligence.
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