LinkedIn recently announced some exciting new updates to its newsletter creation platform. One of the key changes is the updated reader UI, which now displays comments to the right of the main content. This layout change is designed to improve comment engagement by keeping the discussion and context on one screen. Readers also have the option to sort comments by “Most Relevant” or “Most Recent” using the comment filters.
In addition to the updated reader UI, LinkedIn has introduced a range of new tools for newsletter creators. One of the most notable features is the ability to embed LinkedIn profiles directly into newsletter text. According to LinkedIn, this will make it easier for readers to click through to the profiles you reference, enhancing the interactive experience. The platform has also added “staging links” for newsletters, allowing creators to preview article URLs before publishing. This feature can help catch errors and ensure a seamless presentation.
LinkedIn is also rolling out a new integration with Microsoft Designer, enabling creators to use AI image generation tools for newsletter cover images. While some generated images may be questionable, this feature provides an easy way to add visual elements that align with newsletter topics. The integration aims to streamline the image creation process and enhance the overall aesthetic of newsletters.
Updated Newsletter Notifications
To help creators drive more sign-ups, LinkedIn has updated its newsletter notifications. Subscribers now receive email and in-app notifications each time a new newsletter is published. Additionally, followers are prompted to subscribe if they haven’t already. This feature aims to increase visibility and engagement for newsletter content, ensuring that creators can reach a wider audience.
LinkedIn reports significant growth in newsletter usage over the past year, with a 59% increase in the number of people publishing newsletter articles and a 47% increase in engagement. Currently, there are over 184,000 newsletters published on the platform, highlighting the potential for creators to maximize audience reach. While creators may not “own” their audience in the traditional sense, utilizing LinkedIn’s platform can provide a valuable opportunity to establish brand presence and expand into the newsletter business.
For creators considering a LinkedIn newsletter, these latest updates offer a range of options to enhance presentation and performance. From improved reader UI and embedded profiles to AI-generated images and enhanced notifications, there are ample tools available to optimize the newsletter creation process. By leveraging these new features, creators can engage with audiences more effectively and drive greater visibility for their content.
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